how to earn kids love?

for some parents, they don't know how to earn their kids' love, they don't know how to be friends with their kids, and they don't know how to communicate with their kids well. so this is main problem between parents and kids. when there is no communicates and then the problem begin to appear.
so do you have any good idea to make your kids love to be with you? indeed, we all know that kids love the super heroes, they always take the superheroes as their idols, so they would like to spend more time to be with their idols. then, for this point, why not being their idols?
of course, you can not have the abilities that their idols owned. but you can just dress yourself like them. take this spiderman as an example, he is only in the spiderman costume, but you can see that the kid really love him very much, would love to be with him all the time.